We make awesome digital things.
We Can Help You
Design for HerWomen influence up to 85% of consumer purchases. News flash, all girls do not like PINK. We create user-centered design through the lens of and for female consumers.
We Can Help You
Expand MindfullyWe help organizations and start-ups re-imagine new business opportunities aligned with your purpose for sustainable growth.
We Can Help You
Culture of InnovationWe empower our clients and their teams to create products, services, systems and digital experiences their customers will love.
Research + Insight
Catalyst to meaningful innovation
In order to design solutions to satisfy the marketplace, your product, system, service, or digital experience must address a need that is meaningful, relevant, and impactful. To ensure significant innovation, we observe, study, and interview your customers in context. The naturalistic environment allows us to authentically frame the design challenge by unearthing customers’ true, unadulterated needs. Our insights provide rich understanding of your customers’ cultures, behaviors, and preferences, and uncovers untapped opportunities to address those driving, unspoken needs.
Developing a roadmap for success
Our strategists work closely with clients to optimize the performance of products and businesses. Strategists combine functional expertise and industry knowledge to evaluate, plan, and bring new products and experiences to market.
Mind Katalyst offers a new path: a harmony of customer and user experiences. Our business innovation process maps out future scenarios, offers incremental business value, and facilitates better experiences for your customers.
Along with business design tools, we use prototyping, co-creation, and potent storytelling to strategically accelerate influence and value, emboldening organizations with the confidence to move forward with dynamic initiatives.
Grounded in meaning and user experience
Design has the power to cut through the noise and establish meaningful relationships — which is imperative when the battle for consumer loyalty has never been fiercer. Utilizing people-centered principles and iterative prototyping methodologies within physical, digital, and communication design, we create integrated experiences that attract, engage, and truly matter to real people.
We co-create with customers and employees to ensure we are building authentic relationships. We work across platforms: from consumer products and mobile apps, to comprehensive product lines for mass channels, to connected products supported by digital ecosystems. We build service prototypes and pilots to evaluate new services and build confidence as the fidelity of ideas increases.
From concept to reality
Realization is key to bringing products and services successfully to market. We ensure that design intent is maintained within the realities of manufacturing, supply chains, channels, digital platforms, and business models. We test and iterate prototypes to ensure continued performance standards. While maintaining a product’s quintessence within the confines of production, we establish new product supply networks for start-ups, run in-market pilots, and liaise with digital development partners to roll out multi-platform digital experiences.
We work with our clients and partners on new product development strategy to bring products to market through development, manufacturing, and fulfillment.
Systems, Services, and Digital Development
We work closely with software development teams to move from prototypes to launch